Yes 2 Renewables campaigning has a strong bottom-up approach exemplified by:  -developing community support through direct contact with and encouraging of local groups throughout the state   - developing ties with environmental non-government organisations, industry and unions including working together on messages and research such as direct industry support of an online survey to determine the impact of policy uncertainty on jobs in the renewable energy sector - undertaking and publishing research to demonstrate the impact of anti-renewable policies and benefits of renewables for health, jobs and the environment   - communicating through traditional and social media, writing letters to politicians and the media, preparing submissions to government, developing a petition and holding a rally at key points in the campaign -       mobilising community members to ensure they had a chance to indicate the level of renewable energy deployed in Victoria via submissions and photo petitions   - targeting a clear goal of establishing a Victorian renewable energy target   - working strategically with politicians, past and present, across all sides of politics including supporting roundtables and developing key relationships In November 2014, a state Labor government was elected with a commitment to “improve Victoria’s energy mix” (Tomazin 2015). Three months later the government announced the development of a Renewable Energy Action Plan followed by a Renewable Energy Roadmap that committed to a baseline renewable energy target of 20 percent by 2020 plus community feedback to help determine later targets (Arup 2015). The Roadmap was opened to submissions and over 650 were received from Friends of the Earth supporters, and for further encouragement, Yes 2 Renewables released the Petition for Ambition, calling for VRETs of at least 30 percent by 2020 and 50 percent by 2025, held a rally in February 2016 on the first sitting day of parliament, and released a report demonstrating these targets were achievable and ambitious for Victoria (Ewbank 2016a).

In June 2016, the Victorian Labor government established Victorian Renewable Energy Targets of 25 percent by 2020 and 40 percent by 2025. Yes 2 Renewables reports that: “The Victorian Renewable Energy Targets will double wind energy capacity in the state by 2020 and triple renewable energy capacity by 2025–creating 10,000 jobs and unlocking a $2.5 billion investment opportunity in the process” (Ewbank 2016b).